Born Park Jae-sung, in 1977, to an affluent family, he was earmarked to take over his father’s semiconductor manufacturing business. 'But I would like to show the world what Korean music and concerts are about.Ironically, Psy was from the area himself. 'I don't want to open up the champagne yet,' he said. He also starred in two movies, 'Mongjunggi' (2002) and 'Mongjunggi 2' (2005).įor now, though, he is overwhelmed by the global spotlight. The album he released in mid-July, which includes 'Gangnam Style,' marks his sixth album.Īs an entertainer, rapper, songwriter, producer and judge for a Korean-television talent show named 'Superstar K,' PSY has built his reputation in the domestic music industry with numerous famed titles. PSY's management company says Justin Bieber has also shown interest in collaborative work.Īlthough the U.S.-educated Jae-Sang Park seems to be a new kid on the block to many foreign viewers, he has actually been around for more than a decade now in Korea, after making his debut in 2001. Groban posted on Twitter: 'It's a gangnam style world, we are just living in it.' He later added a phrase from the song: 'O….O….o…o…o….Oppa GANGNAM style!! Heeeeeeeeeyy sexy laaaadyyy.'

'Words cannot ever describe how amazing this video is,' T-Pain tweeted. The snowballing popularity of the music video has been noticed by celebrities like rapper T-Pain and singer Josh Groban. The funny PSY repeats 'Oppan Gangnam Style' throughout the video, which roughly means 'Girls, your big brother is Gangnam Style.' He says: 'I can go crazy when the time is right, a man who is bulging with social life instead of bulging with muscles. He dances in a subway station, by the river, on top of a modern building, and even in a public bath, a far cry from a Beverly Hills lifestyle. He longs for a 'radiant, electrifying girl' who is 'tender and big-hearted' by day but, by night, her heart turns wild and fiery. The music video starts with PSY daydreaming in a beach chair at a children's playground. But he keeps saying I'm Beverly Hills style. And the situation in music video doesn't look like Beverly Hills. 'But the guy doesn't look like Beverly Hills. 'Gangnam means, it's like Beverly Hills of Korea,' said PSY, or Jae-Sang Park.

The video shows the move - now named the 'horse-riding dance' on the Internet - as riding an invisible horse on a saddle in many different venues in the posh Gangnam district in Seoul.

But it is the dance step that is drawing audiences around the world. Chubby with a round belly, PSY, 34, wears a tailored suit complete with chic sunglasses and different color bowties throughout the video.

Korean gangnam style